Francis Odeyemi

Led the UX/UI direction and strategy for multiple digital products, driving user-centered design and delivering high-quality digital experiences.

• Directed end-to-end UX/UI strategy across web and mobile platforms, enhancing user engagement and product usability for a diverse portfolio of digital experiences.
• Managed comprehensive UX/UI requirements for large-scale strategic projects, from ideation and scope definition to research, ensuring alignment with critical business objectives.
• Facilitated cross-functional workshops and brainstorming sessions, translating complex business needs into innovative, user-centered design solutions.
• Streamlined design processes, improving requirements gathering, quality assurance, and on-time delivery of product features.
• Championed the voice of the customer by integrating qualitative and quantitative data from user research and usability tests, informing data-driven design decisions.

Coached and mentored over 124 aspiring product designers in a comprehensive bootcamp, preparing them for careers in the tech industry.

• Designed and delivered a comprehensive design bootcamp curriculum for 124+ students, covering principles of design, design thinking, and visual design.
• Mentored and guided students through practical exercises and mock interviews, significantly improving their job readiness and career placement rates.
• Facilitated a dynamic learning environment, fostering practical skill development and a deep understanding of user experience methodologies.

Designed and strategized UI/UX for diverse mobile and web applications, while leading a team of designers.

• Designed intuitive UI/UX for a range of mobile and web applications, from consumer-facing tools to professional enterprise solutions.
• Managed and mentored a team of junior designers, fostering skill development and ensuring consistent design quality across projects.
• Developed and implemented digital product strategies, including MVP planning, user acquisition, and monetization models, optimizing project outcomes.
• Contributed to efficient project planning and estimation, ensuring timely delivery of product design initiatives.

Provided comprehensive design support for marketing campaigns and collaborated on key visuals for digital and print media.

• Designed key visuals for print, media, and digital campaigns, significantly enhancing brand visibility and marketing effectiveness.
• Collaborated effectively with the marketing team and other designers to execute diverse design briefs, ensuring brand consistency and high-quality output.

Led the redesign of the company's product application and supported the marketing and design teams with critical resources.

• Spearheaded the redesign of the company's flagship product application, enhancing user experience and modernizing the interface.
• Provided essential design support to the marketing team, contributing to successful campaign launches and brand representation.
• Bridged knowledge gaps within the design department by developing and providing comprehensive resources, fostering team growth and efficiency.
• Collaborated seamlessly with developers and stakeholders using Slack, Skype, and Confluence to ensure smooth project execution and communication.

Led brand identity initiatives and managed digital campaigns, enhancing online presence and user engagement.

• Successfully rebranded the company's brand identity and assets, resulting in a refreshed and cohesive visual presence.
• Designed engaging social media campaigns and user interfaces for the company's website, driving increased online interaction.
• Managed and monitored the performance of ongoing social media campaigns, utilizing data to optimize content strategy and reach.

Designed user-oriented interfaces and branding assets for top-tier clients, collaborating with engineering teams for seamless project execution.

• Designed user-oriented interfaces for mobile applications, web platforms, and landing pages, improving user experience and engagement.
• Developed comprehensive brand guidelines and assets for clients, ensuring consistent brand representation across all touchpoints.
• Executed branding projects for top brands including Zenith Bank, AAR Investment Group, and Tony Elumelu Foundation, enhancing their visual identity and market presence.
• Collaborated closely with engineering teams throughout project execution, ensuring design feasibility and successful implementation.

Directed creative design projects, developing strong visuals and maintaining design frameworks for print publications.

• Conceptualized and executed design solutions for diverse client needs, delivering high-impact visual content.
• Developed strong corporate identity visuals, strengthening brand recognition and market positioning for clients.
• Maintained and evolved design frameworks for print publications, ensuring consistency and efficiency in production.

Provided freelance visual design services, creating logos, social media campaigns, and brand assets for various print and online media.

• Designed compelling logos and brand assets that effectively captured client identities and market positioning.
• Developed engaging social media campaigns and diverse designs for print and online media, enhancing client visibility and reach.

Accepted as a Design Leader Fellow into the Design Leadership Forum, joining a community of 3,800 design leaders across 5 regions, recognized for contributions to thoughtful and intelligent design leadership.

Selected as one of 35 individuals out of over 10,000 applicants, and the only Nigerian, for the prestigious Facebook Design Bridge Builder Program, designed to train aspiring product designers for collaboration with Facebook.